Educational leaders could use blogs to gain information and to inform. Their staff could view their blog weekly to gain new and old school information. Weekly reminders along with important upcoming dates would help ease teacher and staff anxiety. The educational leader could also use this as a tool for communication and collaboration.
I think that administrators can be really successful with the public and parents by blogging because this gives them a weekly insight to what is going on at the campus. Doing this will probably make others feel more at ease and eliminating any doubts or questions that individuals have regarding the campus.
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